CINI 2010

conference logo design 2009

I was contacted by the Director of the SFU Surrey Campus to come up with a logo for the inaugural 2010 Canada-India Networking Initiative on Cardiovascular Health conference. The organizers wanted something with a heart, 2 hands shaking, and the flags of Canada and India. I got set to work sketching out some possible ideas on that theme, and we narrowed it down to one, which I then vectorized and coloured. The organizers were thrilled with the logo, one of them exclaiming to my point of contact, "EXCELLENT!!!!!!!! Congratulations to your designer. It looks great!!!!".

logo process

I started out with a literal interpretation of a heart, as it was a cardiovascular conference.. however the organizers seemed to prefer the friendly, symbolic heart. In the end, I think they knew what they were talking about, even if the final result is a little less edgy than it might have been ;).